What’s in a Name? The Story Behind OMIE

Have you ever wondered what’s in a name? For us, the name “Omie” (pronounced o-mee) is more than just a catchy label—it’s a fresh concept and a new way to think about packing lunch.

When we set out to create our brand, we wanted to capture the essence of easy, healthy lunches in a single word. That’s where “Omie” came in. It’s a made-up name, crafted from our desire to start a movement around convenient, nutritious meals.

Since we launched, we’ve noticed that people love to get creative with how they spell and pronounce it. We’ve seen “Omi,” “Omni,” “Oomi,” and even “Omnibox.” No matter how you say it or spell it, we’re just thrilled that you recognize and embrace the idea behind Omie.

Our mission is simple: to make healthy eating accessible and enjoyable for everyone. So, whether you’re packing a lunch for work, school, or a picnic, we hope Omie becomes a part of your everyday routine.

Thank you for joining us on this journey! We can’t wait to see how you incorporate Omie into your life.