MAP

OMIELIFE UNILATERAL MINIMUM ADVERTISED PRICE (MAP) POLICY

Effective Date: November 4th, 2026

Issued By: OmieLife, Inc.

Applicable Territory: United States

1. Purpose and Policy Statement

OmieLife, Inc. (“OmieLife,” “we,” “us,” or “our”) is committed to developing thoughtfully designed, high-quality products and supporting a strong network of retail partners.

Our retail partners invest in product education, merchandising, customer service, marketing, and other activities that help consumers understand and enjoy OmieLife products.

To support these efforts, preserve the integrity of our brand, and encourage a high-quality retail experience, OmieLife has independently established this Unilateral Minimum Advertised Price Policy (“MAP Policy”).

This Policy establishes the minimum prices at which certain OmieLife products may be publicly advertised by retailers if they wish to maintain access to future wholesale supply and applicable advertising support from OmieLife.

This is a unilateral policy adopted independently by OmieLife. It is not an agreement, and OmieLife does not request, require, or accept any retailer's agreement to adhere to it.

Retailers remain free to determine independently the prices at which they sell OmieLife products.

2. Retailers' Independent Pricing Rights

This MAP Policy applies only to advertised prices. It does not establish or control actual resale prices.

Each retailer is independently responsible for determining its own resale prices, discounts, and transaction terms.

Retailers may sell OmieLife products at prices above, at, or below the applicable MAP.

OmieLife does not require retailers to charge any particular resale price, obtain approval for an actual selling price, or agree to any resale-pricing arrangement.

This Policy does not restrict a retailer's ability to negotiate a different selling price directly with an individual customer.

It also does not restrict actual prices offered or charged in a bona fide online shopping cart or checkout transaction, as further described below.

OmieLife independently determines the terms and conditions under which it will offer future wholesale supply and advertising support, subject to applicable law and existing contractual obligations.

3. Products Covered by This Policy

This Policy applies only to OmieLife products expressly identified in the current Minimum Advertised Price Schedule (“MAP Schedule”), attached as Appendix A or otherwise issued by OmieLife.

The MAP Schedule will identify:

• Product name or family.
• Applicable SKU or defined group of SKUs.
• Minimum advertised price in U.S. dollars.
• Effective date.
• Any applicable promotion, exception, or expiration date.

Products not listed in the current MAP Schedule are not subject to a minimum advertised price under this Policy.

For the avoidance of doubt, MSRP and MAP are not necessarily the same.

An OmieLife product's manufacturer's suggested retail price does not automatically establish its minimum advertised price unless specifically identified in the MAP Schedule.

The current MAP Schedule, as amended prospectively, will govern covered products.

4. Advertising Covered by This Policy

For purposes of this Policy, an “Advertisement” generally means a public-facing commercial communication that displays or communicates a price for an OmieLife product before an individual customer enters a bona fide purchase transaction.

Subject to applicable law, covered advertisements include:

Online Advertising

• Publicly accessible retail website product listings.
• Product and collection pages.
• Website banners displaying product prices.
• Paid search and shopping advertisements.
• Public social-media advertisements and promotional posts.
• Publicly accessible third-party marketplace listings.
• Digital display advertising.
• Publicly distributed promotional emails and SMS campaigns.
• Public advertisements displaying specific product discounts or coupon offers.

Offline Advertising

• Printed catalogs.
• Newspaper and magazine advertisements.
• Circulars and promotional flyers.
• Direct-mail advertisements distributed to the public.
• Other public promotional communications displaying a specific advertised price.
• Third-Party Marketplaces

Where a retailer is independently authorized to sell OmieLife products on a third-party marketplace, the publicly displayed listing price is generally considered an advertised price for purposes of this Policy.

Marketplace participation and listing practices remain subject to the marketplace's applicable rules and any separate sales-channel authorization requirements.

This MAP Policy does not itself grant a retailer permission to sell through Amazon, Walmart Marketplace, eBay, TikTok Shop, or any other marketplace.

5. What Is Not Covered by MAP

This Policy does not restrict actual selling prices or private, individualized pricing transactions.

The following are excluded from the advertised-price restrictions of this Policy:

Actual In-Cart and Checkout Prices

Prices displayed after a customer places a product into a genuine electronic shopping cart, as well as prices offered or charged during checkout, are not subject to this MAP Policy.

Individual Price Negotiations

A retailer may privately negotiate or communicate an individual selling price directly with a customer.

Physical Store Transactions

Actual selling prices, point-of-sale transactions, shelf price tags, and pricing communicated to shoppers inside a physical retail store are not subject to this Policy.

Individualized Offers

Genuine, privately negotiated offers to individual customers are not covered, provided they are not presented as public advertisements.

Non-Price Advertising

Retailers may generally use statements such as “Contact Us for Pricing” or “Ask About Our Current Price,” provided the advertisement does not separately communicate an advertised price below MAP or make a misleading pricing claim.

Retailers remain free to complete bona fide sales below MAP through these channels.

OmieLife will not interpret this Policy in a manner intended to prevent retailers from independently determining their actual resale prices.

6. Coupons, Discounts, and Promotional Advertising

This Policy applies to public advertisements that communicate a price below the applicable MAP, whether directly or through an expressly advertised discount.

Examples may include:

• A publicly displayed product price below MAP.
• A publicly advertised product-specific coupon that explicitly establishes a price below MAP.
• A publicly advertised percentage discount that clearly communicates a below-MAP price for an identified covered product.
• A public marketplace promotion that displays the covered product at a below-MAP price.

For example, if the applicable MAP for a product is $49.95, a public advertisement displaying that product for $39.95 would fall below MAP.

A public advertisement stating that the same product is available for 20% off an advertised price of $49.95 may also communicate a below-MAP advertised price.

However, this Policy does not govern actual discounts applied in a bona fide shopping cart or checkout transaction.

General advertising statements such as “Great Deals,” “Competitive Prices,” or “Contact Us for Pricing” do not violate this Policy solely because they do not identify a particular advertised selling price.

Shipping and Other Offers

Ordinary free-shipping promotions, independently priced shipping services, or gifts with purchase are not automatically treated as reductions in a product's advertised price.

Any promotion that expressly communicates an effective product price below MAP may be considered a below-MAP advertisement.

Publicly advertised bundles and multi-item promotions will be assessed based on the prices actually communicated for covered products, rather than an undisclosed or artificially imputed allocation of value.

All promotional advertising must remain truthful and comply with applicable consumer-protection laws.

7. Authorized Promotions and Special Pricing Periods

From time to time, OmieLife may independently establish temporary MAP adjustments or promotional periods for specified products.

These may include:

• Seasonal promotions.
• Back-to-school campaigns.
• Holiday promotions.
• New-product launches.
• Inventory clearance campaigns.
• Discontinued or end-of-life products.
• Other designated promotional periods.

Any applicable temporary MAP adjustment will be communicated through an updated MAP Schedule or separate written policy notice specifying the covered products and effective dates.

Retailers remain free to decide independently whether to participate in any promotional activity and what prices to charge customers.

A temporary MAP adjustment does not obligate retailers to advertise at any particular price.

Retailer-specific exceptions will not be negotiated in response to requests concerning competitors' prices.

OmieLife may independently establish different product classifications, promotional periods, or other objectively defined programs when justified by legitimate business considerations and applicable law.

8. Monitoring and Unilateral Enforcement

OmieLife may independently monitor publicly advertised prices through available websites, marketplace listings, advertising records, and other lawful sources.

Monitoring may be conducted by OmieLife employees or independent service providers acting on OmieLife's behalf.

OmieLife will independently determine whether an advertisement falls below the applicable MAP and what action, if any, is appropriate.

In making that determination, OmieLife may consider the applicable MAP Schedule, the content of the advertisement, its effective date, the reliability of available evidence, and other legitimate circumstances.

If OmieLife determines that a retailer has advertised a covered product below MAP, OmieLife may independently decide to:

• Provide informational notice identifying the applicable Policy and advertisement.
• Discontinue or restrict discretionary cooperative advertising support.
• Decline future promotional support.
• Suspend acceptance of future wholesale orders.
• Discontinue future supply to the retailer.
• Take another lawful unilateral business action.

Any action will be subject to applicable law and existing enforceable contractual obligations.

OmieLife is not obligated to provide warnings, negotiate corrective commitments, or follow a fixed sequence of actions unless otherwise required by applicable law.

OmieLife will not request or accept a retailer's promise, agreement, or assurance to advertise at a particular price.

No retailer is required to change an advertisement or its pricing as a contractual obligation under this MAP Policy.

Any decision regarding future supply or advertising support will be made independently by OmieLife.

This Policy does not create a retailer right to a specific warning period, supply arrangement, or promotional benefit.

9. Independent Administration and Communications

OmieLife will administer this Policy independently through a designated MAP Policy Administrator.

The MAP Policy Administrator is responsible for distributing the current MAP Schedule, providing factual explanations of the Policy, and coordinating internal monitoring.

The Policy Administrator may provide clarification concerning:

• Whether a product is covered.
• The published MAP for a particular SKU.
• The effective date of a MAP adjustment.
• The scope of covered advertising.
• Whether a generally announced promotional exception is in effect.

The MAP Policy Administrator will not negotiate retailer-specific MAP levels or seek agreements concerning resale prices.

OmieLife sales representatives and other employees are not authorized to negotiate MAP compliance, promise exceptions, or request pricing commitments from retailers.

Retailers should not provide assurances regarding future advertised or actual resale prices.

OmieLife does not invite retailers to coordinate pricing decisions with one another or use this Policy to influence competitors' pricing.

Any information OmieLife receives about market pricing will be assessed independently and will not create an obligation to act against another retailer.

No retailer has authority to interpret, waive, amend, or enforce this Policy on OmieLife's behalf.

10. No Agreement or Contractual Acceptance

This MAP Policy is an independent statement of OmieLife's business policy.

It is not a contract, amendment to a wholesale agreement, or agreement between OmieLife and any retailer.

Retailers are not required to:

• Sign this Policy.
• Acknowledge acceptance of MAP restrictions.
• Promise to comply with the MAP Schedule.
• Obtain advance permission for actual selling prices.
• Report their actual resale prices to OmieLife.
• Make commitments concerning future advertised prices.

Continued purchasing from OmieLife does not, by itself, constitute a contractual agreement to maintain advertised or resale prices.

Any decision by OmieLife to continue or discontinue future business relationships will be made unilaterally, subject to applicable law and existing contractual obligations.

This Policy must not be incorporated into another agreement in a manner that transforms it into a contractual commitment concerning advertised or actual resale prices.

11. Amendments and Effective Dates

OmieLife reserves the right to independently modify, suspend, or discontinue this Policy or the MAP Schedule.

Changes will be issued prospectively and will identify the applicable effective date.

OmieLife will provide reasonable advance notice of material MAP increases to affected direct wholesale partners when practicable.

Temporary promotional schedules may specify different effective dates.

No change will retroactively create a violation for advertising that occurred before the relevant MAP became effective.

The current version of the MAP Schedule, together with any applicable written promotional notice, will govern the relevant advertising period.

12. Geographic Scope and Applicable Law

This Policy applies to covered public advertising of OmieLife products in the United States, subject to applicable federal and state laws.

It does not automatically apply to international distributors or sales activities outside the United States.

Any international advertised-pricing policy must be separately evaluated under the competition and distribution laws of the relevant jurisdiction.

This Policy will be administered only to the extent permitted by applicable law.

Nothing in this Policy is intended to establish an unlawful resale-price agreement, coordinate pricing among competing retailers, or restrict legally protected independent resale-pricing decisions.

13. MAP Policy Contact

Questions about the published MAP Schedule or the administrative scope of this Policy may be directed to:

OmieLife, Inc.

Attn: MAP Policy Administrator

Email: sales@omielife.com

Subject: MAP Policy Inquiry

Website: www.omielife.com

The designated MAP Policy Administrator will handle policy-related inquiries.

Questions about the Policy do not create a negotiation or an agreement regarding actual or advertised resale prices.

 

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© 2026 OmieLife, Inc. All rights reserved.

Appendix A — OmieLife Minimum Advertised Price (MAP) Schedule

Effective Date: January 1, 2026

Currency: U.S. Dollars

The following table identifies products covered by OmieLife's MAP Policy.Products, SKUs, and variants not expressly included in the current schedule are excluded from this Policy.